We have a core values council that advises on maintaining our culture and values, ensuring alignment across the company.

The core pieces of culture that are most important in building out a company include who you hire and their values, the daily activities and their purpose, what you choose to communicate, and what you celebrate or punish.

We have core values interviewers who focus on cultural fit, separate from functional interviewers, to ensure alignment with our values.

We created a core values interview process to ensure that new hires share our beliefs and values, which is crucial for maintaining our culture.

To maintain culture as we scale, I focus on designing every moment to reinforce our values, like reminding employees to champion the mission.

Strong cultures align the values and behaviors of the team with what the company needs to succeed; it's about intentionality in building that culture.

Aligning on core values is crucial for successful relationships, as values dictate the tough decisions we face together.

Identifying the values and behaviors necessary for success starts with self-reflection among the founders, leading to a clear company culture. I love coming to work at Indiegogo because we wanted to change an industry that had never been changed, which motivated us and fueled our fearlessness.

Amazon's culture is driven by 14 leadership principles that emphasize customer obsession, ownership, and a deep dive into data.