At Amazon, Jeff Bezos established 14 leadership principles that clearly outline the company's values and what it cares about, emphasizing the need to live up to them daily.

Each team at Amazon has its own customer set and is expected to understand their needs, which fosters a fast-moving environment for software development.

Amazon's operational excellence demonstrates that combining technology with operations can drive significant value and innovation in the tech industry, and at Scale AI, we focus on marrying operational complexity with fundamental technology breakthroughs to drive the industry forward.

The 'just do it' award at Amazon encouraged employees to take initiative and act in alignment with the company's values, celebrating those who moved the company forward without needing permission.

To maintain high velocity in decision-making, it is important to create a culture that encourages quick and responsible decisions at all levels of the organization, as demonstrated by Amazon's ability to remain decisive despite its size.

Amazon's evolution from an online bookstore to the largest data center provider illustrates how unpredictable innovations can drive a company's market value, with AWS being a prime example.

For example, Amazon's culture is defined by being cost-effective, while Apple's culture focuses on creating perfect products. Each company must decide which cultural behaviors align with its business strategy.

At Amazon, we focus on developing only those things that truly matter for our customers, avoiding the risk of engineers taking charge and building technology instead of products.

At Amazon, innovation is driven by teams responding to customer requests, with about 95% of features developed based on direct customer feedback.