The 'just do it' award at Amazon effectively reinforced positive employee behaviors, from saving on electrical bills to challenging bureaucracy.

To maintain high velocity in decision-making, it is important to create a culture that encourages quick and responsible decisions at all levels of the organization, as demonstrated by Amazon's ability to remain decisive despite its size.

Amazon's culture is driven by 14 leadership principles that emphasize customer obsession, ownership, and a deep dive into data.

At Amazon, Jeff Bezos established 14 leadership principles that clearly outline the company's values and what it cares about, emphasizing the need to live up to them daily.

At Amazon, innovation is driven by teams responding to customer requests, with about 95% of features developed based on direct customer feedback.

I left my role as CEO of Amazon to focus on Blue Origin because it needs to move much faster; I wanted to bring energy and urgency to the company.

The Penguin Award at Google encourages risk-taking by rewarding those who try new things.

We shifted our guiding principle from 'think long-term' to 'think long-term, ship today,' empowering our team to take risks and experiment, which accelerated our execution significantly.

I encouraged employees to embrace the challenge of the crisis as a chance to redefine their ownership and commitment to Airbnb's mission.