The 'just do it' award at Amazon encouraged employees to take initiative and act in alignment with the company's values, celebrating those who moved the company forward without needing permission.

To maintain high velocity in decision-making, it is important to create a culture that encourages quick and responsible decisions at all levels of the organization, as demonstrated by Amazon's ability to remain decisive despite its size.

Amazon's culture is driven by 14 leadership principles that emphasize customer obsession, ownership, and a deep dive into data.

At Amazon, Jeff Bezos established 14 leadership principles that clearly outline the company's values and what it cares about, emphasizing the need to live up to them daily.

It's important to reward small positive behaviors in relationships, as this encourages individuals to repeat those behaviors.

When you empower employees and encourage them to challenge the status quo, they become more engaged and innovative.

To effectively change habits, you need incentives, whether positive or negative. Self-control is overrated, and setting up external commitments can help reinforce your goals, as I did when I announced my intention to start a company to my colleagues.

Celebrating successes and recognizing real-world impacts of our work is vital for building a strong company culture and cohesion.

The key to sustaining effort in any process is to reward the effort itself, especially during challenging moments, rather than just the outcomes.