We created a core values interview process to ensure that new hires share our beliefs and values, which is crucial for maintaining our culture.

We have core values interviewers who focus on cultural fit, separate from functional interviewers, to ensure alignment with our values.

Conversations with your co-founder about culture and values should be ongoing to adapt and improve as your company grows.

To maintain culture as we scale, I focus on designing every moment to reinforce our values, like reminding employees to champion the mission.

Strong cultures align the values and behaviors of the team with what the company needs to succeed; it's about intentionality in building that culture.

The core pieces of culture that are most important in building out a company include who you hire and their values, the daily activities and their purpose, what you choose to communicate, and what you celebrate or punish.

Aligning on core values is crucial for successful relationships, as values dictate the tough decisions we face together.

Culture is about repetition; it's essential to continuously reinforce the values that matter to the company.

At Segment, we prioritize four core values: Karma, Tribe, Drive, and Focus, which guide our culture and decision-making.