To maintain culture as we scale, I focus on designing every moment to reinforce our values, like reminding employees to champion the mission.

It's crucial to live up to your company's culture every day, as you will be tested frequently on your values and principles.

Strong cultures align the values and behaviors of the team with what the company needs to succeed; it's about intentionality in building that culture.

A company's culture should be intentionally designed and nurtured to endure over time.

The core pieces of culture that are most important in building out a company include who you hire and their values, the daily activities and their purpose, what you choose to communicate, and what you celebrate or punish.

Culture is about who you are and how you behave; it's essential to be intentional about the culture you create within your team.

Culture is our biggest challenge as a company; good culture means having engaged team members who get more out of their job than they put in.

To communicate your company's culture and values effectively, you must articulate them consistently across all interactions, from hiring to public relations.

Establishing a strong company culture from the beginning is vital; it guides decision-making and helps employees align with the company's values and goals.