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Atmrix

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AC

Adora Cheung

08/01/19

@ Y Combinator

Setting the right KPIs and goals will objectively tell you if your startup is doing well, just okay, or bad, keeping you grounded and realistic about your progress.

Video

YC

Adora Cheung - How to Set KPIs and Goals

@ Y Combinator

Adora Cheung - How to Set KPIs and Goals

08/01/19

Related Takeaways

AC

Adora Cheung

08/01/19

@ Y Combinator

If you set your KPIs and goals incorrectly, you risk directing your startup down the wrong path, which could lead to its unnecessary demise.

YC

Y Combinator Cast

07/22/23

@ Y Combinator

Having a main key performance indicator (KPI) is essential for tracking a startup's progress and determining whether the business is working or not.

AC

Adora Cheung

08/01/19

@ Y Combinator

It's crucial to be honest about your startup's current status and to regularly fill out your primary metric and goals to maintain accountability and track progress effectively.

AC

Adora Cheung

08/01/19

@ Y Combinator

When choosing KPIs, focus on one primary metric that you would bet the whole company on, as it simplifies your focus and helps you determine how well your startup is doing.

AC

Adora Cheung

08/01/19

@ Y Combinator

Key Performance Indicators (KPIs) are quantitative metrics that indicate how healthy your business is, helping you understand its current state at all times.

AS

Aydin Senkut

04/16/25

@ EO

Startups must focus on measuring the right metrics comprehensively to understand their performance and drive success.

TB

Tom Blomfield

12/16/23

@ Y Combinator

Avoid vanity metrics and focus on clear, actionable metrics that can guide your startup's strategy and decision-making processes.

AC

Adora Cheung

08/01/19

@ Y Combinator

KPIs act as a feedback mechanism for your current strategies, such as user acquisition and feature launches, allowing you to prioritize your time and course correct as needed.

AC

Adora Cheung

09/13/19

@ Y Combinator

Real startup progress is defined by tasks that genuinely move the needle, such as growing your primary key performance indicator (KPI), which is typically either revenue or active users.