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Atmrix

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Atmrix

About

AC

Adora Cheung

08/01/19

@ Y Combinator

If you set your KPIs and goals incorrectly, you risk directing your startup down the wrong path, which could lead to its unnecessary demise.

Video

YC

Adora Cheung - How to Set KPIs and Goals

@ Y Combinator

Adora Cheung - How to Set KPIs and Goals

08/01/19

Related Takeaways

AC

Adora Cheung

08/01/19

@ Y Combinator

Setting the right KPIs and goals will objectively tell you if your startup is doing well, just okay, or bad, keeping you grounded and realistic about your progress.

YC

Y Combinator Cast

07/22/23

@ Y Combinator

Having a main key performance indicator (KPI) is essential for tracking a startup's progress and determining whether the business is working or not.

MP

Mark Pincus

02/28/25

@ a16z speedrun

Most startup boards lack the necessary information to make informed decisions, which can lead to misguided strategies and a disconnect between the board and the founder's vision.

AC

Adora Cheung

08/01/19

@ Y Combinator

When choosing KPIs, focus on one primary metric that you would bet the whole company on, as it simplifies your focus and helps you determine how well your startup is doing.

TB

Tom Blomfield

12/16/23

@ Y Combinator

Before launching a startup, ensure you have four or five key metrics in place to avoid operating blindly and to make informed decisions.

AC

Adora Cheung

08/01/19

@ Y Combinator

KPIs act as a feedback mechanism for your current strategies, such as user acquisition and feature launches, allowing you to prioritize your time and course correct as needed.

MS

Michael Seibel

11/29/18

@ Y Combinator

If you're not irrationally motivated to pursue a startup, the experience can be frustrating and you may not grasp the risk-reward balance.

PB

Paul Buchheit

07/31/14

@ Y Combinator

It's a mistake to sacrifice your life for a startup you don't care about in pursuit of an external success that may never come.

AC

Adora Cheung

08/01/19

@ Y Combinator

It's crucial to be honest about your startup's current status and to regularly fill out your primary metric and goals to maintain accountability and track progress effectively.