Key Performance Indicators (KPIs) are quantitative metrics that indicate how healthy your business is, helping you understand its current state at all times.

Track a key performance indicator (KPI) that reflects your company's success; for most, this should be revenue or user engagement.

Writing down my priorities and tracking my key performance indicators (KPIs) is essential to identify bottlenecks and understand why revenue may not be growing as fast as it should.

Maintain a spreadsheet of ideas that could potentially move your primary KPI, focusing on two main activities: talking to users and building your product. These tasks are essential for converting users into customers and understanding your product's roadmap.

Having a main key performance indicator (KPI) is essential for tracking a startup's progress and determining whether the business is working or not.

Your primary metric should also be usable as a feedback mechanism, helping you prioritize strategies and make quick decisions in your startup.

Setting the right KPIs and goals will objectively tell you if your startup is doing well, just okay, or bad, keeping you grounded and realistic about your progress.

When choosing KPIs, focus on one primary metric that you would bet the whole company on, as it simplifies your focus and helps you determine how well your startup is doing.

If you set your KPIs and goals incorrectly, you risk directing your startup down the wrong path, which could lead to its unnecessary demise.