KPIs act as a feedback mechanism for your current strategies, such as user acquisition and feature launches, allowing you to prioritize your time and course correct as needed.

Writing down my priorities and tracking my key performance indicators (KPIs) is essential to identify bottlenecks and understand why revenue may not be growing as fast as it should.

Track a key performance indicator (KPI) that reflects your company's success; for most, this should be revenue or user engagement.

To ensure you're prioritizing the right tasks, keep a detailed journal of your daily activities, noting the impact of each task on your primary KPI. This will help you identify low-value work that may be creeping into your schedule.

To summarize, I should always work on tasks that directly impact my primary key performance indicators, focusing on high-impact activities like talking to users and building products.

Real startup progress is defined by tasks that genuinely move the needle, such as growing your primary key performance indicator (KPI), which is typically either revenue or active users.

Having a main key performance indicator (KPI) is essential for tracking a startup's progress and determining whether the business is working or not.

When grading tasks, use a simple system of high, medium, and low impact based on their likelihood of helping you meet your weekly goals for your primary KPI. This helps clarify which tasks are worth pursuing. The most impactful action I can take is to visit the offices of ten potential customers who were introduced to me by friends, as I have a strong chance of convincing them to buy my product.

When choosing KPIs, focus on one primary metric that you would bet the whole company on, as it simplifies your focus and helps you determine how well your startup is doing.