Having a main key performance indicator (KPI) is essential for tracking a startup's progress and determining whether the business is working or not.

Track a key performance indicator (KPI) that reflects your company's success; for most, this should be revenue or user engagement.

KPIs act as a feedback mechanism for your current strategies, such as user acquisition and feature launches, allowing you to prioritize your time and course correct as needed.

Key Performance Indicators (KPIs) are quantitative metrics that indicate how healthy your business is, helping you understand its current state at all times.

To ensure you're prioritizing the right tasks, keep a detailed journal of your daily activities, noting the impact of each task on your primary KPI. This will help you identify low-value work that may be creeping into your schedule.

Having an analytics dashboard with key performance indicators visible at all times helps maintain focus and awareness of business health.

Setting the right KPIs and goals will objectively tell you if your startup is doing well, just okay, or bad, keeping you grounded and realistic about your progress.

Maintain a spreadsheet of ideas that could potentially move your primary KPI, focusing on two main activities: talking to users and building your product. These tasks are essential for converting users into customers and understanding your product's roadmap.

It's crucial to be honest about your startup's current status and to regularly fill out your primary metric and goals to maintain accountability and track progress effectively.