Changing a product's name should be done early in its lifecycle to minimize confusion, and the new name should be easy to pronounce and spell.

When naming companies, I prefer to create unique words that are distinctive and memorable, as they allow for brand ownership and can evoke positive associations.

The narrative behind a product can elevate its status, making it feel more like art than just clothing, which is crucial for engaging customers and creating a connection.

Product is all that matters, but it only comes into being when decisions are made based on a consistent philosophy.

Great brands are built around a fundamental consumer insight that is often unacknowledged; this insight should be reflected in your product and messaging.

The names of companies can predict their future success or failure; for example, 'PayPal' is friendly, while 'Napster' has negative connotations.

Founders who use their own products gain a significant advantage, as it gives them a deeper understanding of their product's effectiveness.

Controversy can be a powerful marketing tool. For example, the company Soylent gained significant attention and business partly because of its controversial name, which sparked discussions and interest.

People are more likely to use a product if they see that others are using it, as it creates a shortcut for trust and legitimacy.