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RB

Rich Barton

04/18/25

@ Tim Ferriss

When naming companies, I prefer to create unique words that are distinctive and memorable, as they allow for brand ownership and can evoke positive associations.

Video

TF

How Rich Barton Built Expedia and Zillow — Audacious Goals, Provocation Marketing, and More

@ Tim Ferriss

How Rich Barton Built Expedia and Zillow — Audacious Goals, Provocation Marketing, and More

04/18/25

Related Takeaways

RB

Rich Barton

04/18/25

@ Tim Ferriss

Using rare letters in a brand name makes it distinctive and memorable; I often incorporate letters like Z and X for their uniqueness.

RB

Rich Barton

04/18/25

@ Tim Ferriss

I believe fewer syllables are better for brand names; two-syllable names are ideal because they are easier to remember and can serve as good dog names, which is a fun consideration.

E

EO Cast

04/28/25

@ EO

The chosen domain name should reflect the tech nature of the business, helping it stand out from competitors.

CS

Chara Smith

05/09/25

@ EO

When developing a brand, it's essential to create a verbal identity that allows for creativity and personality in communication.

YC

Y Combinator Cast

11/22/24

@ Y Combinator

Changing a product's name should be done early in its lifecycle to minimize confusion, and the new name should be easy to pronounce and spell.

YC

Y Combinator Cast

11/22/24

@ Y Combinator

Successful product names often gain meaning through the product's use and reputation, rather than the name itself having inherent significance.

PT

Peter Thiel

04/02/15

@ Mercatus Center

The names of companies can predict their future success or failure; for example, 'PayPal' is friendly, while 'Napster' has negative connotations.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When starting a brand, focus on creating a unique product that addresses a specific consumer need or trend.

KH

Kevin Hale

09/13/19

@ Y Combinator

The best companies grow through word of mouth, which requires that people can easily remember and understand what you do.