When naming companies, I prefer to create unique words that are distinctive and memorable, as they allow for brand ownership and can evoke positive associations.

I believe fewer syllables are better for brand names; two-syllable names are ideal because they are easier to remember and can serve as good dog names, which is a fun consideration.

In logo design, I often push concepts to extremes before simplifying them, ensuring that the final product is unique and not just another geometric design.

When starting a brand, focus on creating a unique product that addresses a specific consumer need or trend.

When developing a brand, it's essential to create a verbal identity that allows for creativity and personality in communication.

Successful product names often gain meaning through the product's use and reputation, rather than the name itself having inherent significance.

The chosen domain name should reflect the tech nature of the business, helping it stand out from competitors.

Using the 'X for Y' framework can be useful, but it must be done correctly; the 'X' should be a well-known billion-dollar company, and the 'Y' should represent a significant market opportunity.

In branding, the key question is: what is your brand the only one of? This high bar is essential for differentiation.