When naming companies, I prefer to create unique words that are distinctive and memorable, as they allow for brand ownership and can evoke positive associations.

Using rare letters in a brand name makes it distinctive and memorable; I often incorporate letters like Z and X for their uniqueness.

Changing a product's name should be done early in its lifecycle to minimize confusion, and the new name should be easy to pronounce and spell.

When developing a brand, it's essential to create a verbal identity that allows for creativity and personality in communication.

To effectively deliver stories, brands should focus on simplicity and making complex ideas easy to understand and compelling, while also being relevant to people's pain points and the way they communicate to engage them more than competitors.

The chosen domain name should reflect the tech nature of the business, helping it stand out from competitors.

Successful product names often gain meaning through the product's use and reputation, rather than the name itself having inherent significance.

I believe that companies valuing velocity also value their brand, but they often see these as separate initiatives. In reality, consistency in branding empowers organizations to move faster and understand how they want their brand to be perceived.

When starting a new brand, being a big fish in a small pond is better than being a small fish in the sea; focus on a niche market.