Instead of gradually launching new products, we announced five new products simultaneously, which was counterintuitive but ultimately transformed our market positioning and competitive landscape.

When we realized our competitors were shipping faster, we shifted our approach to product development, setting ambitious goals like building 25 new features in one month to drive innovation and focus.

We emerged from the recent interest rate cycle stronger, launching major new products and replatforming our strategy, which has led to great business performance this year.

In the past, breaking out in the market required having a product that was ten times better than the competition; today, it's about creating a go-to-market experience that is ten times better.

Most successful companies have more than one product; transitioning from a single product to multiple products is a significant challenge.

In the early days, we launched multiple times to gain press attention, even if it meant rebranding and changing our approach frequently.

Our team grew significantly after launching, and we shipped hundreds of thousands of watches worldwide, despite initially feeling uncertain about our direction.

When we launched a new product in 2011, we received a billion media impressions, but we also faced issues with product failures at scale.

The secret to our success lies in our sustained focus on improving the product and continuously evolving it, rather than just the initial launch.