We launched five new products simultaneously to redefine our market positioning, demonstrating that ambitious goals can lead to significant breakthroughs.

When we realized our competitors were shipping faster, we shifted our approach to product development, setting ambitious goals like building 25 new features in one month to drive innovation and focus.

When we launched a new product in 2011, we received a billion media impressions, but we also faced issues with product failures at scale.

Most successful companies have more than one product; transitioning from a single product to multiple products is a significant challenge.

In the early days, we launched multiple times to gain press attention, even if it meant rebranding and changing our approach frequently.

This bold move created friction within the company, but looking back, it was a successful strategy that allowed us to learn and adapt quickly.

A pivotal moment for us was deciding to transition from a project management tool to a multi-product company built on our platform, responding to how users were leveraging monday.com for various applications.

We emerged from the recent interest rate cycle stronger, launching major new products and replatforming our strategy, which has led to great business performance this year.

We prioritize understanding the broader vision and market trends to ensure our products are not just one-off solutions but part of a larger strategy. We fast-tracked the development of the Jambox to quickly test it in the market, bypassing our usual process to move rapidly.