When I started VIPKid in 2013, the market was competitive, with a size of about $15 billion annually, and Chinese parents value education as an investment, spending around 50% of their household income on it.

At VIPKid, we ensure our teachers are well-compensated and can work from home, which helps them balance their professional and personal lives effectively.

Our business model focuses on providing significant value to both students and parents by offering high-quality, affordable one-on-one English learning experiences.

Our strategy involves expanding our English learning product to include various formats, such as one-on-one and one-to-four teaching models, catering to a wider age range of students from young children to teenagers.

We initially underestimated the complexity of teaching languages, but through A/B testing and hiring experts in second language acquisition, we significantly improved our teaching methods.

We initially aimed to teach math but shifted to teaching languages, particularly English, because we realized it would have a broader impact and reach more people.

We believe in building a global classroom that connects teachers and students from different cultures, fostering lifelong learning through personalized and engaging content.

We should strive to provide every person with a personalized tutor in their own language to enhance learning from an early age.

Our goal is to democratize education, and while we initially thought we could monetize through user-generated translations, we found that a freemium model was more effective for our growth.