We created a core values interview process to ensure that new hires share our beliefs and values, which is crucial for maintaining our culture.

Company culture is vital for long-term success, even if it doesn't seem like an immediate risk. As The Muse grew from 12 to over 80 employees, I realized that establishing core values and ensuring alignment during hiring is essential for maintaining a strong culture. The culture screen of asking if you'd want to get a beer with someone can overlook incredible candidates who are different from you.

The core pieces of culture that are most important in building out a company include who you hire and their values, the daily activities and their purpose, what you choose to communicate, and what you celebrate or punish.

The culture at GitHub was shaped by the people we hired, and it's important to codify that culture for effective communication.

We have core values interviewers who focus on cultural fit, separate from functional interviewers, to ensure alignment with our values.

Identifying the values and behaviors necessary for success starts with self-reflection among the founders, leading to a clear company culture. I love coming to work at Indiegogo because we wanted to change an industry that had never been changed, which motivated us and fueled our fearlessness.

To create a strong culture, start with the founder's personal values and the types of people they want to work with.

Culture is defined as a shared way of doing things, and I aimed to create a strong culture where everyone is on a mission and deeply passionate about their work.

Airbnb's early communication focused on utility, but they learned that hosts must align with the company's values to create a strong culture.