Distribution is a key factor in the software business. The way you choose to distribute your product can significantly impact its success, especially with the rise of platforms like Steam.

When I talk about making products users love, I mean creating things that have a passionate user base that unconditionally wants them to succeed, both the products and the companies behind them.

It's important to recognize the spectrum of users: some use your product as intended, while others use it in interesting ways that could lead to potential business opportunities.

Most developer tools are sold bottom-up; sales teams should identify if employees within enterprises are already using the product and help management understand its value.

Talking to non-users is essential because they can provide insights into barriers preventing them from using your product, which is critical for market expansion.

While physical products take time to distribute globally, I'm excited about moving into less physical products and focusing on software that everyone can actually use, especially if there's a social element to it, like gaming, allowing for rapid engagement.

Product distribution is often more fundamental than the product itself; if your product doesn't reach customers, it won't succeed.

When developing a product, it's crucial to talk to users who are already using your service to understand their detailed needs and pain points.

Segment primarily grows through engineers who bring the product into their companies, often solving complex data pipeline issues.