It's often more effective to sell a product before building it, as this approach provides valuable customer feedback and ensures that the product meets actual market needs.

To validate a product idea, consider building a minimal version or a related feature rather than a full product, allowing for quicker feedback. Sales is a powerful way to validate interest in a product; getting someone to commit to paying upfront is one of the most validating actions you can take.

Building an audience before launching a product is crucial; it ensures that there are people ready to engage and provide feedback from the start.

Once you have a prototype and user interest, the next step is to build a Minimum Viable Product (MVP) that can be launched quickly, ideally within weeks.

Building a minimum viable product is crucial; it helps demonstrate that the technology is feasible and can generate interest from potential investors.

Most startups should wait to pitch to press until they have a launched product and some early users to engage their audience effectively.

Launching continuously, even before having a fully functioning product, allows you to practice, refine your idea, and test your messaging with real users.

It's important to launch your product as soon as possible, even in its unpolished state, to determine if you're solving a significant problem that people are willing to pay for.

As a founder, you need to sell yourself, especially when your product is still in development. Making potential customers feel valued and showing your commitment to their success can lead to stronger relationships.