We focus on a single overarching metric to guide our product development, which helps us prioritize our efforts and make informed decisions. This approach allows the entire team to rally around a common goal, enhancing our effectiveness.

In the early days, we launched multiple times to gain press attention, even if it meant rebranding and changing our approach frequently.

The smallest viable market is crucial for brands; choosing a precise audience can lead to significant growth over time, as seen with brands like Patagonia and Nike.

We learned the importance of strong brands when we bought a company with a powerful trademark and a good culture, which led to significant profits.

The initial traction we received was surprising, leading us to iterate quickly based on user feedback and adapt our product accordingly.

We learned that running A/B tests is essential because it helps us understand what features actually improve user engagement.

When starting a brand, focus on creating a unique product that addresses a specific consumer need or trend.

Our growth strategy includes organic growth and acquisitions; we built a strong brand through sports sponsorships and created a robust loyalty program to cross-sell our services.

We launched our product to friends and family to test our processes and pricing, which helped us refine our approach and led to referrals.