During special events, Uber tailors its services to meet increased demand, such as providing themed rides like the 'Uber Cade' for President's Day in Washington, D.C.

In the early days of FlightCar, we launched without a parking lot by using a local BART station, which led to rapid growth but also caught the attention of the BART police due to the number of cars parked there.

When people have the option to choose a more affordable ride, they tend to use the service more frequently, starting with options like Uber X instead of premium services.

Using unconventional advertising methods, like no-parking signs, can effectively promote your brand in tier two and tier three cities.

Riders are getting around town much more efficiently, benefiting from Uber's services.

In cities like Boston, Toronto, Chicago, and San Francisco, Uber has expanded its services, including the introduction of Uber X, which is about 30% cheaper than traditional options.

To prevent drivers from clustering in one area based on demand predictions, Uber provides them with a heat map that shows underserved demand, allowing for better distribution of drivers.

Uber is an app on your iPhone that helps you get a car, with the motto 'everyone's private driver.' You can see nearby cars and get notified when your driver arrives.

In San Francisco, there are now more cars dedicated to Uber than there were town cars before we launched, showing our growth in the market.