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Atmrix

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RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Using unconventional advertising methods, like no-parking signs, can effectively promote your brand in tier two and tier three cities.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

JL

Jeff Lawson

05/24/25

@ a16z speedrun

To reach college students effectively, local marketing strategies like hiring street teams and chalking sidewalks were used, but these methods may not scale well today.

RS

Rory Sutherland

01/23/24

@ Chris Williamson

The advertising industry can be forgiving of unconventional ideas, as long as they lead to effective solutions, regardless of how they were conceived.

OG

Ooshma Garg

09/08/18

@ Y Combinator

I found that when starting out, you can't just throw money into ads; instead, it's about reaching micro groups and building relationships with local businesses to promote your service.

RS

Rory Sutherland

01/23/24

@ Chris Williamson

In advertising, the most effective ideas often come from unexpected places, highlighting the importance of open-mindedness in problem-solving.

YC

Y Combinator Cast

07/08/22

@ Y Combinator

Investing heavily in brand advertising and sponsorships can be tempting, but it often doesn't yield the expected returns, especially for early-stage startups without established brands.

RS

Rory Sutherland

01/23/24

@ Chris Williamson

Advertising often works through costly signaling, where the investment in marketing reflects confidence in a product's long-term appeal.

Lv

Luis von Ahn

12/01/23

@ The Logan Bartlett Show

We prioritize a scrappy approach to marketing, often shifting our budget based on where advertising costs are most effective, allowing us to operate efficiently across various markets.

HS

Howard Schultz

06/04/24

@ Acquired

Starbucks built its reputation primarily through word of mouth, without spending on traditional marketing, by surprising customers in unexpected places.

Lv

Luis von Ahn

12/01/23

@ The Logan Bartlett Show

Our marketing budget is relatively small, around $50 million a year, and we often take advantage of opportunities like billboard inventory to maximize our reach without overspending.