Learning from the hotel industry, we see that companies like Hilton and Marriott have shifted from owning properties to managing them, which is a model we can adopt.

Our model allows us to treat every person's home as a potential store, similar to how Airbnb operates.

Initially, we positioned Airbnb as a cheaper alternative to hotels, targeting those who couldn't afford traditional accommodations, rather than as a direct hotel replacement.

In the early days, Airbnb marketed itself as a cheap alternative to hotels, but later shifted to a tagline that emphasized a more human travel experience.

Instead of trying to completely replace existing hotel systems, we pivoted to work cohesively with them, integrating our solutions to enhance the booking experience.

The initial idea for Airbnb was to enhance the entire travel experience, not just provide a place to stay, by considering services like airport pickups and breakfast. We always intended to understand the operation of Airbnb from the inside out, including the timing and logistics of photographing apartments.

We turn available office spaces into replicas of actual Airbnb listings to remind our team of the experiences we facilitate for our customers.

This experience led us to decide to manage payments ourselves, not for profit, but to enhance the overall hospitality experience.

Selfbook provides hotels with a streamlined booking experience, allowing guests to book directly on the hotel website without leaving for an online travel agency, thus avoiding the 25% commission typically paid to OTAs.