We realized that elementary teachers were excited about finished lessons and needed support in teaching science, which led us to focus on creating a curriculum for them.

The secret sauce for us was creating something that teachers and kids love, which leads to viral word-of-mouth and teachers advocating for our product to their principals.

We finally built products for our users after a long period of trial and error, which felt like we were bumbling around in the dark before finding our way. Achieving product-market fit feels like navigating through obstacles until you find the right path to success.

We initially thought we were targeting science specialists, but we found that elementary teachers, who often feel unprepared to teach science, were actually the ones who needed our help.

The initial traction we received was surprising, leading us to iterate quickly based on user feedback and adapt our product accordingly.

When we found product-market fit, the questions from customers shifted from general interest to specifics about pricing and purchasing, indicating a strong desire to move forward with us.

True signal in product development is about understanding what resonates with users. When a product truly connects, it feels right and doesn't require justification.

When we had product-market fit at Zenefits, we found that our ideas worked exceptionally well, leading to rapid growth and a strong market pull for our product.

We were all friends and had worked together before, which made us confident that our co-founding team was the right fit for building something long-term.