We realized that elementary teachers were excited about finished lessons and needed support in teaching science, which led us to focus on creating a curriculum for them.

When we finally found a product that resonated with elementary teachers, it felt like we had traction, and we knew we were on the right path.

We initially aimed to teach math but shifted to teaching languages, particularly English, because we realized it would have a broader impact and reach more people.

We initially thought we were building a supplemental resource for teachers, not realizing the distinction between supplemental and curricular resources.

Mystery Science is an interactive curriculum that helps elementary teachers teach science, especially since many lack formal training in the subject.

We initially underestimated the complexity of teaching languages, but through A/B testing and hiring experts in second language acquisition, we significantly improved our teaching methods.

We need to help the 98% of society who aren't natural autodidacts learn how to teach themselves effectively.

Our first customers were friends who were scientists, and they provided valuable feedback that helped us refine our service to be more effective and cost-efficient.

We have active teachers using Mystery Science in more than 10% of elementary schools in the U.S.