Always focus on creating value for customers and partners; this is the foundation of success in any venture.

A successful business model not only benefits the company but also ensures that customers achieve their desired outcomes.

The philosophy that guides decisions is what truly matters in creating successful products and a thriving company.

To avoid disruption from lower-cost competitors, it's vital to understand customer perspectives and ensure that the business model is sustainable and capable of delivering value over time. I think it's important to have a growth mindset and be humble, whether in front of customers or internally. When meeting with a customer, we should be there to learn about their problems, not to teach them how to do things.

My broad operating principle is to be of service, which shifts the focus from what I accumulate to what I contribute to my company and society.

As a leader, I focus on three key principles: people, principles, and process. Finding the right people is my top priority before driving the company towards its goals.

Optimizing for happiness means considering how your actions create more happiness for customers, team members, and shareholders.

The essence of a successful business model is understanding how to create and deliver value sustainably, and if you don't understand your customer's needs, your business can face significant challenges and even risk failure.

I believe in holistic leadership that considers brand integrity, client satisfaction, employee happiness, and sustainability, ensuring that business and nature thrive together.