We quickly realized that building it and expecting users to come didn't work; we had to actively engage potential users to grow our platform.

If you create a product, simply putting it on the market won't guarantee users will come; active growth strategies are necessary.

Outreach is essential for gaining initial traction; start by connecting with your network and gradually expand to reach more potential users.

The most significant challenge we faced was not just building the network but also acquiring users, which proved to be incredibly difficult.

Product distribution is often more fundamental than the product itself; if your product doesn't reach customers, it won't succeed.

Startups require active marketing; having a great product alone won't attract users unless you actively seek them out.

We faced a significant challenge with distribution, as it's tough to get parents and teachers to adopt new technology, often requiring a one-on-one approach without any scale or leverage.

Launching your product is essential; failing to do so can prevent you from gaining valuable feedback and iterating effectively, but it's not as significant to your users as it is to you, so prioritize launching sooner to validate if it solves their problem.

Building a great product is important, but startups must also focus on how to acquire customers effectively; a self-service interface alone is not a sufficient strategy.