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Rich Barton

04/18/25

@ Tim Ferriss

If you have to educate your customer on how to buy something in a radically new way, it’s a heavy lift; it must be super simple, obvious, and significantly better than the current method, which we failed to achieve initially.

Video

How Rich Barton Built Expedia and Zillow — Audacious Goals, Provocation Marketing, and More

@ Tim Ferriss

How Rich Barton Built Expedia and Zillow — Audacious Goals, Provocation Marketing, and More

04/18/25

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