Evaluate how easy it is to sell to your target audience, as some groups are more resistant to change than others.

The most important customer to convince is yourself; you need to believe in the value of your idea before trying to sell it to others.

It's challenging to succeed in a marketing role without a deep connection to the product and the founding team.

If you have to educate your customer on how to buy something in a radically new way, it’s a heavy lift; it must be super simple, obvious, and significantly better than the current method, which we failed to achieve initially.

Getting someone to your website is just the first step; the real challenge is converting them into a customer.

Early-stage sales should focus on identifying ideal customers rather than trying to convince everyone to use the product.

Founders need to be technically competent and understand that they may have to become salespeople to successfully market their products.

Just because you launch a product doesn't guarantee customer acquisition; I had to fight hard for every customer after the initial excitement wore off.

Most founders fail to do enough outreach, leading them to incorrectly conclude that sales isn't working for them.