It's challenging to force people to want what you're selling; most people lack organic sales experience and can't be easily convinced to change their minds.

Evaluate whether you would personally use the product being pitched, as this can indicate its necessity and potential success in the market.

Test your solution with target customers, being flexible about who those customers might be based on feedback.

Understanding who you are selling to is crucial. Imagine switching roles with your customer and identifying their top three goals. This can help you align your product with their needs.

When using 'X for Y', ensure that the target market clearly wants the model being applied, and that it addresses a segment that is currently underserved.

The most important feedback comes from people in your target demographic, as they will provide the most relevant insights into your product's viability.

To address retention issues, you can improve your product and directly ask users why they aren't using it, then solve those problems for another chance at success. Additionally, sometimes you need to revisit the product-market hypothesis and consider changing the target audience or the problem you're solving.

When selling to companies, look for those that are desperate for a solution; if they aren't, it's likely you're targeting the wrong customers.

You must give your product to customers who resemble your target audience; this is a crucial step in testing your product.