Product market fit is the singular thing that truly matters for a startup's success.

Product-market fit is crucial; you know you have it when growth is not your biggest problem, and when you pivot, you get another chance to succeed, increasing your odds of achieving product-market fit by taking multiple high-quality shots at it.

Achieving product-market fit can feel like you're out of control, but it's important to recognize that not every company will experience explosive growth; some can thrive while maintaining control over their destiny.

In the early stages, companies often fail to find product market fit, which can derail their success.

Many startups fail for common reasons like not finding product-market fit or burning cash too quickly, but successful companies often have unique qualities that set them apart.

Before thriving, a startup must first survive, and sometimes achieving product-market fit takes longer than expected, requiring patience and strategic adjustments.

Many founders feel they never truly achieve product-market fit, often waiting until they reach significant revenue milestones to feel confident about their product's success.

Finding product-market fit is the single most important thing that your startup does in the first three years, yet it's often underexplored and underexplained.

It's crucial for startups to think harder about achieving product-market fit and to be honest about whether they have it, especially in uncertain economic times.