Having a couple of customers can significantly increase your leverage when talking to investors, making them more interested in your startup than if you only have an idea.

Building relationships with investors is crucial. It's important to keep talking to potential investors even when you don't need their money, as they will build conviction in your company over time.

Investors prefer to back entrepreneurs who are determined to succeed with or without their funding, as it reduces their risk.

It's risky to rely on investors for additional funding, as they may not always provide it when you expect.

Creating business leverage is essential; once you have it, we can help you present it effectively to maximize your fundraising potential.

Having multiple funding options strengthens your negotiation position; if you're the only one seeking investment, the investor holds more power.

When you're funded by investors, there's a tendency to optimize for what they want to hear instead of focusing on the actual business needs. Investors are your customers because they provide the money you need to survive, making your users secondary until you reach break-even.

Nowadays, with an abundance of capital, investors have a greater incentive to convince founders they need more money, often using fear of not having enough as a tactic.

Great investors not only stay out of your way but also provide more capital and connections for future rounds. This happens when they are genuinely good investors and you keep them informed about your progress.