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Alexandra

09/18/18

@ Y Combinator

We faced the reality of having to manufacture 8,000 smart covers to ship around the world, which was a significant challenge for us as none of us had hardware experience.

Video

Female Founders Conference - Mountain View

@ Y Combinator

Female Founders Conference - Mountain View

09/18/18

Related Takeaways

Alexandra

09/18/18

@ Y Combinator

Despite the challenges, we successfully shipped 8,000 smart covers to over 67 countries, which was a significant achievement for our company.

Urska Srsen

06/01/16

@ Y Combinator

When building hardware, the most challenging part is not just creating it but also shipping it, which often requires being on-site at the factory.

Alexandra

09/18/18

@ Y Combinator

After demo day, we had to ship our first units, which required moving most of our team to China to manage manufacturing.

Alexandra

09/18/18

@ Y Combinator

We faced challenges with our product's pre-order sales drying up and struggled to maintain press coverage as our product wasn't ready for manufacturing yet.

Eric Migicovsky

10/13/18

@ Y Combinator

We manufactured our first 100 units by hand, which allowed us to quickly iterate and fix problems as they arose during production.

Jony Ive

10/17/14

@ Vanity Fair

Touch technology was a significant challenge, and there were many moments when we nearly gave up on it, but it ultimately became a defining feature of our products.

Eric Migicovsky

10/13/18

@ Y Combinator

Before going through the entire manufacturing process, we sold around 700 to 800 units of our product, which helped validate our idea.

Eric Migicovsky

10/15/14

@ Y Combinator

We built our first 500 watches by hand in a garage, which gave us a deep appreciation for the effort involved in creating consumer electronics.

Eric Migicovsky

10/15/14

@ Y Combinator

Our team grew significantly after launching, and we shipped hundreds of thousands of watches worldwide, despite initially feeling uncertain about our direction.