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SG

Seth Godin

02/13/24

@ Brand Master Academy

Effective positioning requires valid axes that appeal to everyone, rather than simply contrasting good and bad.

Video

BM

Branding & Marketing In The Age Of AI with Seth Godin

@ Brand Master Academy

Branding & Marketing In The Age Of AI with Seth Godin

02/13/24

Related Takeaways

SG

Seth Godin

02/13/24

@ Brand Master Academy

Positioning is a generous act that offers clarity about who you are and who you're not, rather than a battle for differentiation.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands must clearly articulate how they can help customers avoid negative outcomes, creating a sense of urgency and relevance in their messaging.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

To effectively engage customers, brands must position their products as solutions to both external and internal problems, enhancing the perceived value of those products.

SG

Seth Godin

12/08/24

@ Lenny's Podcast

To build a brand, you must stand for something and clearly communicate what you don't do, which helps differentiate you in a crowded market.

TP

Tom Preston-Werner

10/25/13

@ Y Combinator

The best argument wins; it's crucial to focus on the argument itself rather than the individuals involved to avoid internal politics.

RS

Rory Sutherland

01/23/24

@ Chris Williamson

In advertising, it's rare to see brands disparaging users of competing products, as the goal is to win over those who are undecided or on the fence.

DT

Des Traynor

12/13/17

@ Y Combinator

When pitching a product, it's crucial to articulate a unique belief about the problem being solved, rather than just focusing on the product features.

a

a16z Cast

05/28/25

@ a16z

When everyone agrees on something, it's important to feel comfortable expressing a different perspective or preference.

RR

Richard Rumelt

01/21/24

@ Lenny's Podcast

Power in strategy is about exploiting asymmetries; you need to have some advantage that differentiates you from your competitors.