Scaling your startup before achieving product-market fit can be dangerous; it's better to spend as little as possible while figuring out what your product should be. If you have product market fit, customers will actively seek your product, and even a basic version can solve a significant problem for them.

It's easier for startups to begin with a product that a small number of users love and then expand from there, rather than trying to please a large audience from the start.

Before launching your product, focus on building quickly and optimizing for the next stage of growth, rather than trying to cater to a large user base right away.

To succeed, founders should focus on achieving small milestones, like making their first delivery, rather than getting overwhelmed by the idea of scaling too quickly.

Don't scale your team until you've achieved product market fit; keep the team small to maintain agility and focus.

It's better to have a small group of passionate users who love your product than a large number who are indifferent. When launching your MVP, it's okay to do things that don't scale to build relationships with initial customers.

Successful startups often start with non-scalable methods to acquire their first customers before moving to scalable growth channels.

Building a startup is about learning and iterating. Most successful products evolve after launch based on user feedback, so starting with a minimum viable product is crucial for this process.

Doing things that don't scale allows startups to experiment, fail fast, and quickly test assumptions before investing significant time in product development.