When a product isn't selling well, raising the price can sometimes lead to increased demand, as it may create a perception of higher value.

Raising prices is often necessary for startups, as many technology companies underprice their products in hopes of gaining market share.

When you charge more, you can achieve higher margins, allowing you to invest more in customer acquisition and build a stronger competitive moat.

When setting pricing, it's important to guess a number that seems reasonable, and if you can close that sale, try doubling it the next time. Iterating based on feedback is key to finding the right price.

Incrementally raising prices until you receive pushback from users can help you find the ideal price point where customers complain but still pay.

Successful companies generate revenue from customer demand, which drives their growth, rather than relying solely on fundraising.

Startups should experiment with pricing strategies, especially when they have a small customer base, as it's easier to adjust prices than to raise them later.

To overcome the discomfort of raising prices, create free content that provides value to those who may be priced out of your services. This way, you can still help them while establishing your worth in the market.

Founders often resist raising prices on their products, even when they are losing money on each sale, which can jeopardize their financial stability.