The 'what, so what, now what?' structure is another effective communication tool. It helps clarify what something is, why it's important, and what the next steps are.

When presenting your solution, focus on the problem first rather than starting with the technology.

You should be able to clearly articulate the problem your idea is solving in one sentence and verify that it's a problem others also face by talking to potential users.

The success of a brand's story hinges on clearly defining the resolution to customers' problems, ensuring they understand the benefits of engaging with the brand.

To effectively communicate your value proposition, define the before and after scenarios for your users, emphasizing the critical improvements your product offers.

Today, we will help you define the problem you're addressing, evaluate it, and ultimately create a compelling value proposition.

Aligning people around a shared customer problem can prevent the majority failure mode of doing nothing. Using simple storyboarding techniques, like drawing with a Sharpie, helps visualize the perfect solution to that problem.

Using an inverted pyramid structure for your answers is ideal; answer the question directly first, then provide additional information.

Starting with a clear problem statement is crucial for effective product design.