The 'problem, solution, benefit' structure is effective for communication. You start by discussing the issue, then the solution, and finally the benefits of that solution.

A mantra I often hear from my coaches is 'so what?', which encourages me to assess the reality of a situation and determine actionable steps to address it.

The 'whoop' technique helps individuals transition from knowing their goals to achieving them by identifying wishes, outcomes, obstacles, and creating specific plans.

Signposting involves using specific words and phrases to guide your reader through your writing. This technique helps clarify the structure and main points of your message, making it easier for the reader to follow along.

The StoryBrand framework helps clarify messaging by identifying what the customer wants, the problems they face, and how the brand can guide them to success. This clarity leads to effective marketing and messaging.

To clarify your 'why', use the '5 Whys' exercise: keep asking 'why' until you reach a fundamental belief that drives your mission.

Writing is a tool for thinking clearly and getting to the essence of ideas, which is essential for effective communication in pitch meetings.

We need to respond in a structured way, as all stories have structure, which is key to successful spontaneous speaking.

As a brand, it's important to define something your customer wants, because once we define what they want, we pose a story question in their minds: can this brand really help me get what I want?