It's a misconception that selling to startups is easier than selling to enterprises; startups may not have the problem your product solves, making sales more difficult.

Startups thrive in fast-changing markets due to their agility and speed, allowing them to make more decisions and adapt quickly compared to larger companies.

Focusing on smaller sales opportunities, like 1-5 seat deals, can be more beneficial for startups than pursuing larger, more complex contracts that may take longer to close.

Startups are now able to sell into enterprises faster than ever, achieving significant revenue milestones more quickly than in previous years.

Startups are unique in that they can avoid the principal-agent problems that plague larger companies. In a startup, what's best for the individual can often align with what's best for the company, allowing for more transparency and collaboration.

Startups can succeed against larger companies by identifying ideas that sound bad but are actually good, as they can often secure a 'yes' from investors more easily than large companies can get consensus.

Selling enterprise-grade products to startups can be problematic, especially if the product is designed for larger companies with different needs.

Startups often capitalize on platform shifts, as they can pivot quickly in response to significant changes in the market, unlike larger companies that may struggle to adapt.

Startups often win by moving quickly, as they rarely have enough data or time to deliberate, so team members must be willing to act with limited information.