Startups are often easier to sell to than larger companies because they have shorter decision-making processes and less bureaucracy, allowing for quicker sales cycles.

Startups are now achieving significant milestones, like hitting a million dollars in annual recurring revenue (ARR) within six months, which was previously an aspiration for 12 to 18 months post-batch.

The time it takes for startups to reach $100 million in annual revenue is decreasing, with a significant increase in the number of companies achieving this milestone.

The time it takes to acquire a user and make a sale varies between consumer and enterprise startups; consumer startups often have instantaneous sales, while enterprise startups may take months due to red tape.

It's a misconception that selling to startups is easier than selling to enterprises; startups may not have the problem your product solves, making sales more difficult.

Big companies struggle to adapt quickly to new technologies, giving startups an advantage in securing enterprise contracts by being agile and innovative.

Selling to startups can be a powerful strategy, as demonstrated by Gusto, which started with startups and successfully expanded into the broader SMB market.

Startups thrive in fast-changing markets due to their agility and speed, allowing them to make more decisions and adapt quickly compared to larger companies.

Acquiring a company can accelerate growth and momentum, allowing a startup to expand faster without draining core resources.