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Adora Cheung

08/01/19

@ Y Combinator

The time it takes to acquire a user and make a sale varies between consumer and enterprise startups; consumer startups often have instantaneous sales, while enterprise startups may take months due to red tape.

Video

Adora Cheung - How to Set KPIs and Goals

@ Y Combinator

Adora Cheung - How to Set KPIs and Goals

08/01/19

Related Takeaways

Y Combinator Cast

12/14/24

@ Y Combinator

Startups are now able to sell into enterprises faster than ever, achieving significant revenue milestones more quickly than in previous years.

Brad Flora

08/27/22

@ Y Combinator

It's a misconception that selling to startups is easier than selling to enterprises; startups may not have the problem your product solves, making sales more difficult.

Gustaf Alströmer

12/30/22

@ Y Combinator

Startups are often easier to sell to than larger companies because they have shorter decision-making processes and less bureaucracy, allowing for quicker sales cycles.

Michael Seibel

08/17/19

@ Y Combinator

In most consumer and B2B startups, you can build and launch a minimum viable product (MVP) in less than a month.

Brad Flora

08/27/22

@ Y Combinator

Selling enterprise-grade products to startups can be problematic, especially if the product is designed for larger companies with different needs.

Y Combinator Cast

08/23/24

@ Y Combinator

In the startup world, companies can achieve billion-dollar valuations within 6 to 12 months of launching, even without product-market fit, similar to the rapid valuations seen during the crypto boom.

Sam Altman

02/11/17

@ Y Combinator

In enterprise sales, building personal relationships and being persistent are crucial for success and shortening the sales cycle.

Pete Koomen

12/09/22

@ Y Combinator

Startups typically use a top-down sales motion to sell expensive products to executives at large companies and a Bottoms Up motion to acquire individual users, which can lead to sales to those executives.

Eric Migicovsky

10/13/18

@ Y Combinator

Sales should be prioritized early in the startup process, as engaging with customers can lead to better product development and quicker sales success.