Many tacticians in branding are now asking deeper questions about their work, realizing that understanding the strategy behind their actions is crucial before executing any tasks.

Many people, including billionaires and nonprofit leaders, skip the strategy phase, which leads to confusion about what strategy really is. I want to help clarify that.

It's important to recognize that strategy is not mysterious; it's about practical problem-solving and taking actionable steps.

Strategy is crucial; it doesn't matter how fast you're moving if you're heading in the wrong direction. We need to clarify who we're trying to help before rushing into tactics like posting and clicking.

I advocate for having a solid understanding of branding strategy, as it is becoming increasingly important in today's marketing landscape.

It's important to create a holistic marketing strategy that balances brand building with performance marketing, as neglecting one can harm overall effectiveness.

In marketing, it's crucial to understand how people buy your product rather than just focusing on selling it, as different users have varying needs and approaches to finding solutions.

It's important for developers to ask about the company's product and business strategy during interviews, not just technical questions.

In the early stages, I learned that having a solid marketing strategy and understanding customer needs is as crucial as the technical aspects of product development.