A great coach meets individuals where they are and helps them address their immediate challenges, whether those are strategic or emotional in nature.

In coaching, I emphasize the importance of addressing emotional states that individuals often avoid, as these can limit their capacity to solve problems effectively.

Storytelling in branding should focus on the audience's emotional connection rather than the founder's journey; it's about what resonates with them.

In CEO coaching, I focus on understanding what prevents me from making difficult decisions and seeing the necessary perspectives to keep my company moving forward.

The key to storytelling is tapping into people's emotions and making them feel something. It's not just about being smart or saying interesting things; it's about connecting with your audience on a deeper level.

I emphasize the importance of using biblical stories to understand oneself and guide actions toward positive outcomes.

A mantra I often hear from my coaches is 'so what?', which encourages me to assess the reality of a situation and determine actionable steps to address it.

During interviews, I focus on how applicants respond to questions rather than the technical details, which allows me to gauge their character.

Having gone through significant personal and professional challenges, I now see my role as a coach to help the next generation of founders build impactful products.