As the crypto market began to cool, we received feedback that we were losing our product edge and failing to keep up with the evolving needs of users in the crypto space.

To pivot Justin.tv, we realized we needed to talk to users to identify valuable use cases and directions for growth, particularly in gaming.

When we launched our game 'Fates Forever' in 2014, it was a competitive multiplayer game on iPad, but it didn't succeed for various reasons, leading us to pivot.

We learned from early experiences that players would leave Highrise for other platforms once they exhausted the game's content, highlighting the need for a strong social component.

Initially, we faced challenges with our website as users preferred YouTube over our platform, leading us to pivot our strategy based on user feedback.

In the early days, investors rejected our multiplayer game idea because they doubted its potential for success, which ultimately led us to pivot to Discord.

We realized we weren't solving our users' problems anymore, which led us to halt all operations for nine months to reimagine our product and company.

Our pivot from web games to mobile was a critical decision, driven by the realization that our first Facebook game was a failure, which ultimately guided our direction.

We realized pretty quickly that even though we focused on specific games, people were using Discord for all kinds of multiplayer gaming.