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Atmrix

About

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Atmrix

About

MN

Marty Neumeier

12/18/19

@ The Futur

Understanding branding allows designers to better position their work and communicate its value, leading to more opportunities and higher compensation.

Video

TF

What is Branding? A deep dive with Marty Neumeier

@ The Futur

What is Branding? A deep dive with Marty Neumeier

12/18/19

Related Takeaways

MN

Marty Neumeier

12/18/19

@ The Futur

Branding is the area where designers and businesses can connect, making creative skills more valuable when aligned with branding principles.

MN

Marty Neumeier

12/18/19

@ The Futur

To succeed in branding, you must learn to speak the language of business and connect your creative work to business goals.

MN

Marty Neumeier

12/18/19

@ The Futur

The effectiveness of branding can be measured through customer engagement, satisfaction, and loyalty, which ultimately leads to higher profits.

MN

Marty Neumeier

12/18/19

@ The Futur

Branding is not just about creating a logo or identity; it's about shaping the overall perception and reputation of a company in the minds of customers.

SG

Seth Godin

02/13/24

@ Brand Master Academy

Many tacticians in branding are now asking deeper questions about their work, realizing that understanding the strategy behind their actions is crucial before executing any tasks.

SG

Seth Godin

02/13/24

@ Brand Master Academy

I advocate for having a solid understanding of branding strategy, as it is becoming increasingly important in today's marketing landscape.

MN

Marty Neumeier

12/18/19

@ The Futur

To effectively communicate the value of design, you need to understand how it connects to business outcomes and be able to articulate that to clients.

SG

Seth Godin

02/13/24

@ Brand Master Academy

Branding is not just about logos; it's about building a resilient story that resonates with people and earns their trust.

RS

Raphael Schaad

03/28/25

@ Y Combinator

Companies that recognize the value of design, especially during times of change, gain a competitive edge.