The amount of money given away in videos doesn't significantly impact viewer engagement; for instance, giving away $100,000 feels substantial to most people, but the difference between $100,000 and $1 million isn't as impactful as one might think.

The difference in viewer clicks between giving away $10,000 and $100,000 is noticeable, but the jump from $100,000 to $1 million is minimal.

After a certain point, the excitement of winning larger amounts of money, like over $100,000, diminishes for viewers, as they perceive it as just a big number.

When I give away money, the impact on the recipient's life is significant; for example, a million dollars can drastically change someone's life compared to $100,000.

I want to share at least 20-30% of what I earn with users, but I need to figure out if the scale is enticing enough for them to engage.

The amount users can earn for their engagement can range from 10-20 rupees to a couple of hundred or even thousands, which can be life-changing for many.

Creating positive content that helps people is more challenging than producing negative content that garners views, and not many creators make videos that involve giving away money because they are challenging to produce.

To determine if users are getting value from a product, simply measuring engagement, like watching more content, can be misleading; for example, watching fight videos may not reflect true user satisfaction.

Breaking even at Justin.tv was a moment of infinite clarity for me, highlighting the importance of operating sustainably rather than on investors' dimes.