I want to share at least 20-30% of what I earn with users, but I need to figure out if the scale is enticing enough for them to engage.

The amount of money given away in videos doesn't significantly impact viewer engagement; for instance, giving away $100,000 feels substantial to most people, but the difference between $100,000 and $1 million isn't as impactful as one might think.

The returns on viewer engagement from giving away money level off dramatically after $100,000; this is a nuanced insight that applies to very few people.

Indian creators generated approximately $2.5 billion on YouTube in the last three years, highlighting the platform's significant economic impact.

To determine if users are getting value from a product, simply measuring engagement, like watching more content, can be misleading; for example, watching fight videos may not reflect true user satisfaction.

Understanding the retention rates of both paying and free users is crucial for identifying growth opportunities and addressing potential issues in user engagement.

If your startup has strong network effects, focusing on active users may be more important initially, with revenue becoming a focus later on. It's crucial to define what 'users' means for your startup, as it can vary significantly. For example, having 100 users could mean they just signed up or that they actively engage with your product daily for about 10 minutes. The latter is a much more valuable metric.

Engaging with your users is crucial; it not only helps you understand their needs but also enables you to create better content and targeted press outreach.

We've started a program where we pay users for driving certain behaviors, like spending more time on the platform or sharing content.