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MrBeast

01/12/23

@ Lex Fridman

The amount of money given away in videos doesn't significantly impact viewer engagement; for instance, giving away $100,000 feels substantial to most people, but the difference between $100,000 and $1 million isn't as impactful as one might think.

Video

MrBeast: Future of YouTube, Twitter, TikTok, and Instagram | Lex Fridman Podcast #351

@ Lex Fridman

MrBeast: Future of YouTube, Twitter, TikTok, and Instagram | Lex Fridman Podcast #351

01/12/23

Related Takeaways

MrBeast

01/12/23

@ Lex Fridman

The difference in viewer clicks between giving away $10,000 and $100,000 is noticeable, but the jump from $100,000 to $1 million is minimal.

MrBeast

01/12/23

@ Lex Fridman

The returns on viewer engagement from giving away money level off dramatically after $100,000; this is a nuanced insight that applies to very few people.

MrBeast

01/12/23

@ Lex Fridman

When I give away money, the impact on the recipient's life is significant; for example, a million dollars can drastically change someone's life compared to $100,000.

MrBeast

01/12/23

@ Lex Fridman

After a certain point, the excitement of winning larger amounts of money, like over $100,000, diminishes for viewers, as they perceive it as just a big number.

MrBeast

01/12/23

@ Lex Fridman

Creating positive content that helps people is more challenging than producing negative content that garners views, and not many creators make videos that involve giving away money because they are challenging to produce.

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

The amount users can earn for their engagement can range from 10-20 rupees to a couple of hundred or even thousands, which can be life-changing for many.

MrBeast

01/12/23

@ Lex Fridman

To be worth 100 billion dollars, I just need to keep creating videos that get 100 million views, as the video is the foundation of everything I do.

MrBeast

01/12/23

@ Lex Fridman

Integrating brand deals into videos is crucial; if you can show how the money improves your content, viewers will support you instead of feeling sold out.

MrBeast

01/12/23

@ Lex Fridman

It's much easier to hypothetically get 10 million views on one video than a hundred thousand on a hundred videos because if you make a really good video, it's just so evergreen and it never dies.